Every standard you set becomes theirs.

DO IT FOR THEM.

GAV HALSE | FOUNDER Dad First®

THE STANDARD.

Being a dad should define a man’s life, not sit in the background of it. The standards we live by become the blueprint our children grow up with. Dad First® is a reminder to take pride in being a dad and the responsibility that comes with it. Lead with strength. Break the cycle. Do it for them.

COLLECTION GOES LIVE 01.03.26

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FOR DAD'S WHO LEAD FROM THE FRONT

DO IT FOR THEM.

DESIGNED FOR ACTIVE DADS

WATER & SWEAT PROOF

Dad First® hats have been built for school runs, gym sessions, beach days, and everything in between.

Carefully designed to withstand moisture, sweat, water and UV rays.

“I bought this hat to make a statement, i'm proud to be a dad, and it's a reminder of why I work so hard. I’m up early, work hard, train when I can, and it's all for my kids. It’s a reminder of who I’m doing all this for.”
— Ben, Manchester