Every dad wants to be remembered as the one who was there.
The one who kept his word, made time, led by example and gave his children a childhood worth remembering. But life has a way of pulling us away from the dad we all want to be, replacing intention with routine and presence with distraction.
That's why Dad First exists.
Built by the dads who wear it ™ we're here to help you become more intentional through a simple code to live by and premium hats that serve as a daily reminder of the man you want to be.
THE DAD FIRST CODE
WHY DAD FIRST EXISTS
Built by a dad who needed the reminder too.
Being a dad is the single biggest honour of my life and my proudest title, and I wanted to wear that everyday. I wanted to be reminded every day of who I do it for.
I didn't get it right every day, I still don't. But I wanted the daily reminder of why I try. When I looked around I saw great dads everywhere who I believed would also want to represent the biggest honour they carry.
I want Dad First to not be about me and my journey, but an identity for every dad out there leading by example, setting a standard, breaking cycles, and being the best dad they can be, because the world, and the UK especially need more great dads, because great dads raise great kids.
The hats are our identity of the love you already carry inside you.
This brand is not mine, it's yours, every single one of you. Thank you for being a great dad.
— Gav Halse
Founder. Husband. Besotted Dad.
READY TO BECOME THE DAD THEY'LL REMEMBER?
Wear the standard.